In today’s television news outlets, viewers are faced with many choices. There are so many different channels that I can choose to watch. Of course people feel that certain channels are biased one way or the other, but that is a different post all in itself.
Some news anchors are resorting to new ways to get their individual voices out that are convenient to their audiences. Blogs have become a way that some are getting to interact with their audiences on a one-on-one basis. NBC Nightly News anchor Brian Williams has his blog, The Daily Nightly, to help viewers understand certain stories in more detail, or just to explain how broadcast news works in general.
Elizabeth Vargas, ABC World News Tonight anchor has a webcast, World News Now, and a blog, The WorldNewser, to help keep her viewers up to date with breaking stories in the media. I am somewhat disappointed in her blog because it is not as updated as the Daily Nightly. The last post that Vargas made was on April 7. Blogs need to be as frequent as possible to keep your audience’s interest. I would imagine that a news blog would have to be even more frequent than that. I believe that with Vargas’ blog she should post at least once a day if not more.
Read the rest of this entry »
Share This: Email or bookmark the post
Posted in Media, New Media April 17th, 2006 by Christina Brasher | 2 comments
Winston Churchill once said that ‘there are lies, damn lies and statistics’. Yet how to explain the following recent numbers, which both come from the UK’s Chartered Institute of Public Relations, other than as statistical lies?
One set of statistics (November 2005) shows that fully 82% of those in public relations jobs work for organizations; compared to just 18% working in consultancy, agency and freelance roles. While another set of findings (January 2006) suggests that over half of recent PR graduates found work in consultancies, more than those who found work in-house. (Few new graduates can expect to find work as freelances at the outset of their careers.)
Let’s take a look at these apparently contradictory findings. Are there more in-house than consultancy jobs for PR graduates? Probably. Are there more entry level roles for graduates in consultancies? Possibly. (This blog post and the comments to follow raised some interesting questions about the excess of youthful naivety within consultancies.)
Read the rest of this entry »
Share This: Email or bookmark the post
Posted in Public Relations, Misc. Career Insight April 17th, 2006 by Richard Bailey | 3 comments
