At least in the conventional sense, I think press releases are on their way out. Slowly, but surely. As the younger demographic in the PR industry matures into its career and the senior managers retire, the standard press release will be finding itself in a pile of discarded record players and beta maxes.
I had a great opportunity to meet with representatives of PR Newswire recently, who were able to explain some new features they currently offer, and those that are in development. Agencies using the wire service are in the early adoption stages of using multi-media releases, incorporating video and audio into their messaging, as well as tagging and a slew of other “Web 2.0″ developments. Reporters and editors in the newsroom are now treated to more than the printed word, and have the ability to pull podcasts and vodcasts off linked websites to supplement their stories. Why read a release when you can watch a movie? I intend to learn as much as I can about what PR Newswire, and probably other wire services, are offering.
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Posted in Public Relations, Technology, Misc. Career Insight, New Tools, New Media April 14th, 2006 by Mike Sacks | 10 comments
April 14, 2006 – Forward Blog – Two of Forward’s authors, Erin Caldwell, the founder and managing editor, and Luke Armour, Principal Contributor were selected to speak on a student roundtable discussion hosted by Edelman PR. Leah Hyland, a triple major at Northeastern University, completed the hat trick.
“Wow,” said Armour, “I felt like a contestant on The Price is Right, but with less jumping around and fewer people shouting.”
“It was a great experience,” said Caldwell, “I just wish Luke had quit watching TV for at least part of it. I mean, it’s hard to focus while listening to Jeopardy questions in the background.”
Phil Gomes, VP/Senior Counsel for Online Communications, contacted three students from around the country participate in the roundtable along with Joe DiMiero, an assistant account executive with Edelman PR. The participants, two seniors (Caldwell and Hyland) and a graduate student (Armour), phoned in to discuss the world of communications from the student perspective.
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Posted in Interviews, Forward News, Public Relations April 14th, 2006 by Luke Armour | 12 comments
