In Google’s ongoing campaign to rule the world, they have teamed up with EarthLink to offer free city-wide wi-fi service in San Francisco.
To offset the costs of providing free wi-fi, Google will be selling ad space to local businesses to reach internet surfers. Why would businesses shell out the bucks for this? Because Google will be able to track those hooked up to the network within several blocks of their location, thus tailoring advertisements to location. Think you are alone, enjoying your coffee and checking email at that Starbucks? Google is watching. And so is that new book store two blocks down.
As much as I joke, tailoring advertisments to such a precise location could prove very effective. The ads might not be as invasive or scorned by users if it is more relevant to their neighborhood. Let’s see who has success with this, and what the San Franciscan reaction might be.
But c’mon, who doesn’t love Google?
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Posted in Marketing, Marcom, Technology April 11th, 2006 by Mike Sacks | 6 comments
You’re a public relations student or graduate. So I assume you’re seeking work in public relations, right?
Pause a moment to think, because it’s not that simple. I’m looking at the jobs pages in the UK’s Guardian newspaper, the main place jobs are advertised in our sector (in Monday’s must-read Media Guardian section). So PR is categorised under ‘media’. Next clue: the public relations jobs are in a section headed ‘marketing & PR’. That puts us in our place.
Now to the jobs. I’ll just list some of the titles on offer at random: press and communications officer; internal communications manager; publicity manager; public relations officer; celebrity liaison manager; senior PR officer; press and public relations officer. There are another four pages to go, but my point has been made. Public relations is by no means a universal description of what we do, though all of these jobs come under this umbrella. They’re all PR jobs. They’re all open to PR graduates, though many require appropriate work experience too.
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Posted in FAQs and Tips, Job Hunting, Public Relations, Misc. Career Insight April 11th, 2006 by Richard Bailey | 1 comment
