Wal-Mart’s changing its image … or is at least trying.

I grew up with positive images of Wal-Mart. My mom could go to a place where she would have everything she needed in one store. Need to put some oil in your car? Wal-Mart has it. Need to get some fabric for your daughter’s communion dress? Wal-Mart has it. Need to get everything you need for that perfect Easter dinner? Of course Wal-Mart has all of that, and at everyday low prices.

Over the past few years, Wal-Mart’s image has been less than positive. It has become the image of a retail giant that thrives off the little people to make a buck. To some people it seems that when it open up a new store, especially in rural areas, all the so-called “mom and pop” stores close down. It has gotten some people in such an uproar that websites called, WakeUpWalMart.com and Wal-Mart Watch have been created to draw negative attention to the retail giant. Now in Wal-Mart’s defense, I continue to shop there. It is convenient to have everything you need right at your finger tips. As a college student on a limited budget you have a hard time being able to say no to such a concept.

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Forward Welcomes New Contributing Investor :: Allan Jenkins

Forward is proud to announce that Allan Jenkins has joined the Forward team. Many of you may be familiar with him from his contributions at Marcom and from his own blog, Desirable Roasted Coffee. We’re thrilled to have him and looking forward to his participation in our discussions here! (His bio can be found at our contributors page, but I’ve included it here, as well.)

Allan Jenkins writes the Desirable Roasted Coffee blog, where he gazes idly at the intersection of communication, society and technology.

Allan has 20 years of experience in advertising, PR and corporate communication. He has served global management consultancies, national tourist boards, insurance companies, and several pharmaceuticals companies. Along the way, he ran a dot-com company that later blew up in an exceedingly entertaining way.

When not advising clients on communication strategy, tactics and training, Allan works through his 583 hours of Hobson-Holtz podcast backlog.