Lessons from Silicon Valley Journalists
As you sit in class, it is likely (most likely) that you have your professors and instructors talk to you about pitching reporters, and best practices and worst practices.
But, well, they are your professors, and you (most likely) you are going to either ignore or tune them out.
Well, it turns out they are (most likely) right - and here is verification from a few Silicon Valley journalists that talk about how they want to be pitched, what makes a good story, and so and on.
The past week, I went down to the Valley to hear some of the top technology journalists speak at a Silicon Valley PRSA Blockbuster event - and see what they had to say. With John Markoff of the New York Times, Don Clark of the Wall Street Journal, Susanne Goldberg of the San Jose Mercury News and moderated by former Financial Times editor Louise Kehoe - it was the best and brightest minds of technology journalism that were willing to spend a lunch to give advice to PR professionals.
So, here are the notes from the event …