Capitalizing on Being “Cinderella”
The story of the sports world is George Mason University’s run to the Final Four in the NCAA Tournament. Mason, an 11 seed, defeated 1 seed UCONN in what some are calling the greatest upset in NCAA Tournament history. The Patriots have become the darlings of the sports media and the biggest Cinderella story in years. So how can the university capitalize on its basketball team’s “15 minutes” of fame?
What does Mason need to do to utilize its new found notoriety to raise attendance, bring in new boosters and get out its message about the quality of its school? What type of campaign can it put together to reach out to potential students and draw them to Mason? Should it create commercials, put up billboards, take out ad space in the Washington Post, create a MySpace page, start a blog or use some other form of new media…? As always, these are just a few of the things that you could think about.