Delta: Flying Through Rough Air
No doubt one of the biggest stories to hit the Atlanta area was the Chapter 11 bankruptcy filing by Delta Airlines. Delta’s financial importance to the Atlanta market can’t be understated. The Georgia House even approved a bill that allowed Delta to not pay $28 million in taxes, to try to help the company get back on its feet.
Delta has found itself in the unenviable position of trying to restructure its finances in bankruptcy court, expand its international routes, fight off a pending strike by its pilots union and, oh yeah, convince the public that it is still one of the best airlines in the world. This is certainly not a dull time to be working on Delta’s PR.
So, how do you battle the negatives of the bankruptcy; the very public spectacle of the pilot union’s arbitration hearing; and still promote the airline as solid, sound and reliable?